Monday, September 30, 2019

Jollibee Foods and Corporation Essay

Jollibee Foods and Corporation have a good mission/vision statement because it is possible, reachable and curative. There are lots of people, when they are having difficulties; their hobby is to go to a place where they can eat plenty of foods to avoid thinking about their problems. It may help problematic persons to become happy even just for a while. Also, Jollibee is well-known to most Filipino children with it’s ‘’Be Happy’’ trademark. It really attracts people due to the fact that you may really feel happy every time you hear it or even see it. That’s why, aside from the children, even teenagers, adults or I may say the whole members of a family would love to come and eat at Jollibee. The company did well with its mission and its existence is really worth it. However, Jollibee’s vision statement is doing well too. With Jollibee’s rapid growth, it had reached Filipino workers in some other part of the world like United States and Hong Kong. Jollibee then offers Filipino foods instead of the usual menu such as burgers and fries so that Pinoy customers will overcome their loneliness of being far from their country land where their love ones are. The company did a great job because Jollibee is well-loved by the Overseas Filipino Workers (OFW) until now. So as to compare with any other top brands, Jollibee emphasized ‘’happiness’’ that made them as one of the leading fast food chain in the Philippines.

Sunday, September 29, 2019

Ap History Compare and Contrast Essay: Egypt and Mesopotamia

Ethan Sua 10/16/10 Mr. McGrath AP World History A Compare and Contrast Essay of Egypt and Mesopotamia Egypt and Mesopotamia developed different and similar political and religious civilizations. Mesopotamian civilizations such as the Sumerians, the Akkadian kingdom, the Assyrian empire and the Babylonian city-state, were all too dependent on the Tigris and Euphrates Rivers. Egypt’s natural isolation and material self-sufficiency fostered a unique culture that for long periods had relatively little to do with other civilizations.Ancient Egypt was an ancient civilization of eastern North Africa, concentrated along the lower reaches of the Nile River in what is now the modern country of Egypt. In politics, Mesopotamia culture created compact self-governing political units- the city-states. It was due to the geographical barriers of the rivers and rough terrains that made it impossible to unite the many different settled communities under one rule. The Nile River was the total opp osite of the rivers of Mesopotamia. These kings emerged mainly by their military status and role.Through their powers they created mechanisms such as military forces, laws, and taxations. Similarly, in Egypt, the control of wring mean control of knowledge and thus power. It is easy to see where they come to these conclusions. The Pharaoh controlled all political instruments of power and is also the authority in terms of religious beliefs. By the third millennium B. C. E. the concept of king (lugal) developed, quite possibly because of arguments about natural resources. Religious leaders decreased in power, as the power of kings increased. Although the kings subdued the temples, Mesopotamian kings did not have divine power.Political changes occurred in Mesopotamia because of the succession of people that followed the politically dominant Sumerian civilization. By 1750 B. C. E. , the written law code of King Hammurabi (the first ruler of the Old Babylonian state) , was used to maintai n political authority and continuity. In contrast to Mesopotamia, Egypt spent most of its history as a unified monarchy, whereas Mesopotamia seems to have begun as a collection of city-states (under the politically dominate rule of Sumer) and progressed to being dominated by a pair of mutually hostile powers: Assyria and Babylonia.In ancient Egypt, legendary King Menes united Upper and Lower Egypt into one nation that lasted with continuity of culture from 3,100-1070 B. C. E. with thirty dynasties. Unlike Mesopotamian kings, the Egyptian king was represented as Horus and as the son of Re, and fit into the pattern of the dead returning to life and the climatic renewing life of the sun-god. No written law code was developed in Egypt. Egypt was substantially more self-sufficient than Mesopotamia with copper and turquoise. The pharaoh governed the country through a large efficient bureaucracy.In highly urbanized Mesopotamia, central powers, and the use of written records allowed certain groups to obtain mass amounts of wealth. Male domination of the position of a scribe- an administrator or scholar charged by the temple or palace with reading and writing tasks- further complicates efforts to reconstruct the lives of women. Women were able to: own property, maintain control of their dowry, and even engage in trade but men monopolized political life. The females also worked outside the home in textile factories, breweries or as prostitutes, tavern keepers, bakers, or fortune tellers.Inside the home women wove baskets, cooked, cleaned, and collected water. For the most part, their writings reflect elite male activities. Temple leaders and the kings controlled large agricultural estates, and the palace administration collected taxes from subjects. How elite individuals acquired large private holdings is not known, since land was rarely put up for sale. In some cases debtors lost their land to creditors, or soldiers and priests received land in return for their service .The lowest class, the slaves and peasants, of Mesopotamian society worked on the fields and used their strength, when harvest season ended, to build large public works like ziggurats- a multistory, mud-brick, pyramid-shaped tower with ramps or stairs. Women were subordination to men and had no property rights. In Mesopotamia by the second millennium B. C. E. merchants had gained in status and in power through gilds. In the Old Babylonian period, the class of people who were not dependent on the temple or palace grew, the amount of land and other property in private hands increased, and free laborers became more common.Hammurabi’s Code written in the eighteenth century B. C. E. identifies three classes: 1. Free landowning class- royalty, high-ranking officials, warriors, priests, merchants, and some artisans and shopkeepers; 2. The class of dependent farmers and artisans, whose legal attachment to royal or temple, or private estates made them the primary rural work force; and 3. The class of slaves; primarily used in domestic service. Penalties prescribed in the Law Code depended on the class of the offender. The lower orders received the most severe punishments. Slaves were mainly prisoners of war from the mountains.Egyptian class structure was less defined and more pyramid in shape. Compared to Mesopotamia, a far larger percentage of the Egyptian population lived in farming villages and Egypt’s wealth derived from a higher degree from cultivating the land. When not need for agriculture the peasants labored to build the tombs of the pharaoh. Slavery existed on a limited scale and was of limited economic significance. In contrast to Mesopotamia, Egyptian merchants had a low social status. For women subordination to men is evident but they are represented with dignity and affection in tomb paintings.Legal documents show that Egyptian women could own property, inherit from their parents, and will their property to whomever they wished. Marriage, us ually monogamous, arose from a couple’s decision to establish a household together rather than for legal or religious ceremony. Both parties could dissolve the relationship, and women retained rights over her dowry in case of divorce. At certain times, queens and queen-mothers played significant behind-the-scenes roles in the politics of the royal court, and priestesses sometimes supervised the cults of female deities.In general, the limited evidence suggests that women in ancient Egypt enjoyed greater respect and more legal rights and social freedom than women in Mesopotamia and other ancient societies. State-organized religion stands out in Mesopotamia. City-states built temples and showed devotion to the divinity or divinities that protected the community. Priests attended this divine image with rituals that reflected the message of the Babylonian Creation Myth that humankind existed only to serve the gods and  a  priest  would actually read from that text to the god ’s image.Many subsequent activities in the temple reenacted the events of the myth. The Sumerian gods embodied the forces of nature: Anu the sky, Enlil the air, Enki the water, Utu the sun, Nanna the moon. Egyptians also believed in amulets and in magic. Religion was state organized there also. A primary difference in Egyptian belief is that the Egyptians believed in the afterlife. They prepared for a safe passage and a comfortable existence once they arrived. The Egyptian Book of the Dead, present in many excavated tombs, contains rituals and spells to protect them.In Mesopotamia, they felt that their deities were not loving, care-taking beings. They felt that their gods were vengeful, jealous, and malicious. This view developed from the many natural obstacles they were burdened with. Geography and climate did influence different and similar development in the political, and religious systems of both Egypt and Mesopotamia. Quite possibly Egyptian civilization enjoyed greater longevity than that of Mesopotamian because the Mesopotamia culture was started from scratch by the early Sumerians where as Egyptians were able to borrow from Mesopotamia.

Saturday, September 28, 2019

Deception Point Page 97

Rachel inserted the entire stack into the hydrolab's fax machine. Knowing only a few fax numbers by heart, she had limited choices, but she had already made up her mind who would be receiving these pages and her note. Holding her breath, she carefully typed in the person's fax number. She pressed â€Å"send,† praying she had chosen the recipient wisely. The fax machine beeped. ERROR: NO DIAL TONE Rachel had expected this. The Goya's communications were still being jammed. She stood waiting and watching the machine, hoping it functioned like hers at home. Come on! After five seconds, the machine beeped again. REDIALING†¦ Yes! Rachel watched the machine lock into an endless loop. ERROR: NO DIAL TONE REDIALING†¦ ERROR: NO DIAL TONE REDIALING†¦ Leaving the fax machine in search of a dial tone, Rachel dashed out of the hydrolab just as helicopter blades thundered overhead. 119 One hundred and sixty miles away from the Goya, Gabrielle Ashe was staring at Senator Sexton's computer screen in mute astonishment. Her suspicions had been right. But she had never imagined how right. She was looking at digital scans of dozens of bank checks written to Sexton from private space companies and deposited in numbered accounts in the Cayman Islands. The smallest check Gabrielle saw was for fifteen thousand dollars. Several were upward of half a million dollars. Small potatoes, Sexton had told her. All the donations are under the two-thousand-dollar cap. Obviously Sexton had been lying all along. Gabrielle was looking at illegal campaign financing on an enormous scale. The pangs of betrayal and disillusionment settled hard now in her heart. He lied. She felt stupid. She felt dirty. But most of all she felt mad. Gabrielle sat alone in the darkness, realizing she had no idea what to do next. 120 Above the Goya, as the Kiowa banked over the stern deck, Delta-One gazed down, his eyes fixating on an utterly unexpected vision. Michael Tolland was standing on deck beside a small submersible. Dangling in the sub's robotic arms, as if in the clutches of a giant insect, hung Delta-Two, struggling in vain to free himself from two enormous claws. What in the name of God!? Equally as shocking an image, Rachel Sexton had just arrived on deck, taking up a position over a bound and bleeding man at the foot of the submersible. The man could only be Delta-Three. Rachel held one of the Delta Force's machine guns on him and stared up at the chopper as if daring them to attack. Delta-One felt momentarily disoriented, unable to fathom how this possibly could have happened. The Delta Force's errors on the ice shelf earlier had been a rare but explainable occurrence. This, however, was unimaginable. Delta-One's humiliation would have been excruciating enough under normal circumstances. But tonight his shame was magnified by the presence of another individual riding with him inside the chopper, a person whose presence here was highly unconventional. The controller. Following the Delta's kill at the FDR Memorial, the controller had ordered Delta-One to fly to a deserted public park not far from the White House. On the controller's command, Delta-One had set down on a grassy knoll among some trees just as the controller, having parked nearby, strode out of the darkness and boarded the Kiowa. They were all en route again in a matter of seconds. Although a controller's direct involvement in mission operations was rare, Delta-One could hardly complain. The controller, distressed by the way the Delta Force had handled the kills on the Milne Ice Shelf and fearing increasing suspicions and scrutiny from a number of parties, had informed Delta-One that the final phase of the operation would be overseen in person. Now the controller was riding shotgun, witnessing in person a failure the likes of which Delta-One had never endured. This must end. Now. The controller gazed down from the Kiowa at the deck of the Goya and wondered how this could possibly have happened. Nothing had gone properly-the suspicions about the meteorite, the failed Delta kills on the ice shelf, the necessity of the high-profile kill at the FDR. â€Å"Controller,† Delta-One stammered, his tone one of stunned disgrace as he looked at the situation on the deck of the Goya. â€Å"I cannot imagine†¦ â€Å" Nor can I, the controller thought. Their quarry had obviously been grossly underestimated. The controller looked down at Rachel Sexton, who stared up blankly at the chopper's reflective windshield and raised a CrypTalk device to her mouth. When her synthesized voice crackled inside the Kiowa, the controller expected her to demand that the chopper back off or extinguish the jamming system so Tolland could call for help. But the words Rachel Sexton spoke were far more chilling. â€Å"You're too late,† she said. â€Å"We're not the only ones who know.† The words echoed for a moment inside the chopper. Although the claim seemed far-fetched, the faintest possibility of truth gave the controller pause. The success of the entire project required the elimination of all those who knew the truth, and as bloody as the containment had turned out to be, the controller had to be certain this was the conclusion. Someone else knows†¦ Considering Rachel Sexton's reputation for following strict protocol of classified data, the controller found it very hard to believe that she would have decided to share this with an outside source. Rachel was on the CrypTalk again. â€Å"Back off and we'll spare your men. Come any closer and they die. Either way, the truth comes out. Cut your losses. Back off.† â€Å"You're bluffing,† the controller said, knowing the voice Rachel Sexton was hearing was an androgynous robotic tone. â€Å"You have told no one.† â€Å"Are you ready to take that chance?† Rachel fired back. â€Å"I couldn't get through to William Pickering earlier, so I got spooked and took out some insurance.† The controller frowned. It was plausible. â€Å"They're not buying it,† Rachel said, glancing at Tolland. The soldier in the claws gave a pained smirk. â€Å"Your gun is empty, and the chopper's going to blow you to hell. You're both going to die. Your only hope is to let us go.† Like hell, Rachel thought, trying to assess their next move. She looked at the bound and gagged man who lay at her feet directly in front of the sub. He looked delirious from loss of blood. She crouched beside him, looking into the man's hard eyes. â€Å"I'm going to take off your gag and hold the CrypTalk; you're going to convince the helicopter to back off. Is that clear?† The man nodded earnestly. Rachel pulled out the man's gag. The soldier spat a wad of bloody saliva up into Rachel's face. â€Å"Bitch,† he hissed, coughing. â€Å"I'm going to watch you die. They're going to kill you like a pig, and I'm going to enjoy every minute.† Rachel wiped the hot saliva from her face as she felt Tolland's hands lifting her away, pulling her back, steadying her as he took her machine gun. She could feel in his trembling touch that something inside him had just snapped. Tolland walked to a control panel a few yards away, put his hand on a lever, and locked eyes with the man lying on the deck. â€Å"Strike two,† Tolland said. â€Å"And on my ship, that's all you get.† With a resolute rage, Tolland yanked down on the lever. A huge trapdoor in the deck beneath the Triton fell open like the floor of a gallows. The bound soldier gave a short howl of fear and then disappeared, plummeting through the hole. He fell thirty feet to the ocean below. The splash was crimson. The sharks were on him instantly. The controller shook with rage, looking down from the Kiowa at what was left of Delta-Three's body drifting out from under the boat on the strong current. The illuminated water was pink. Several fish fought over something that looked like an arm.

Friday, September 27, 2019

To what extent, if at all, is it true to say that Derivatives are Essay

To what extent, if at all, is it true to say that Derivatives are toxic weapons of financial mass destruction - Essay Example In the context of financial market booms and busts, derivatives are often criticized for artificially (yet inevitably) creating these cycles. For this reason, it is not unreasonable to claim that ‘derivatives are toxic instruments of financial mass destruction’, although they have their utility when employed prudently. The role played by derivatives during the 2001 dotcom bubble as well as the more recent 2008 crash of global equity markets is now beyond doubt. The sovereign debt crisis in Greece and Italy are notable examples of the dangers associated with derivatives. Yet, in an atmosphere of deregulation of financial markets, traders and merchants using this controversial financial instrument are given greater incentive to take risk. In other words, the present legal and regulatory climate encourages corporate greed and irresponsible risk-taking, which can only lead to economic crisis. As the case of the collapse of Lehman Brothers in 2008 clearly illustrates, the unrealistic ambition of CEOs of large corporations is facilitated by derivative instruments. For example, Henry Fuld, the Lehman Brothers CEO who took his company to bankruptcy, had earned $350 million as compensation in the three years before the collapse. This figure is comparable to the money earned by Henry Ford, the founder of th e Ford Motor Company in the three years leading up to the Great Depression. The deregulated economic environment of the Coolidge years is quite similar to the right-wing economic policies implemented by the Bush Administration during its 8 year tenure. It seems remarkable that in spite of several episodes of recession in the last sixty years, the legislatures of advanced economies have not been suitably amended to mitigate future recessions and stock market collapses. To be fair to derivatives, they can perform some useful economic functions. Due to augmented activities by derivative

Thursday, September 26, 2019

The Alienation in Urban Taipei in Tsai Ming-liang's Film Essay

The Alienation in Urban Taipei in Tsai Ming-liang's Film - Essay Example (Rivire, 1999, p 81) As he moved to Taiwan at the age of 20 years and chose film direction as profession his filmmaking style-both in terms of the plots and portrayal of characters-largely reflected the sense of alienation experienced by him in youth days as emigrants in Malaysia and the initial and subsequent impressions about the microcosmic and paced worlds of large urban centers rushing headlong toward emotionless and cruel uniformity. Reality probing was a favorite with Tsai from these early years. "I think European films are closer to me because they are about modern life and ordinary, modern men," Tsai told Nanouk Leopold. "And I have the idea they are more realistic, true to life." (Nanouk, 2002) Tsai began with TV dramas (1989-'91) and went to make a TV documentary, about AIDS (My New Friends, 1995), and some features, notable and well known among them being: Rebels of the Neon God (1992), Vive l'Amour (1994), The River (1996), and The Hole (1998). All of these features are set in backdrop of modern day Taipei and have remarkable branding with the primary issue of metropolitan loneliness and isolation. These exceptional and highly critically acclaimed films whose constant refrain reverberate with the reality of emptiness and nothingness in today's urban lives as central theme, invariably leave characters isolated in lonely madness pursuing routine without making much meaning of the numerous developments happening around them in fast paced metropolitan worlds. His above films set in clearly that the protagonists are mesmerised and confused by half grafted Western values in the pursuit of a modern capitalist lives, in fast paced transformation facing their societies which are now torn with occidental and oriental contradictions. The apparent conflicts between age-old Eastern values and traditions and the fast paced West aping civilization and the telling impact of such conflicts on urban dweller of today in term of heightening alienation has been portray ed with startling clarity in these films. This paper examines in detail the sense of alienation portrayed in the above mentioned films of Tsai Ming-liang's. Alienation in The HoleThe Hole catches action in the events that are supposed to have taken place in penultimate days of the year 1999, when an unexplained and mysterious end-of-the-millennium virus affliction with which causes people to behave like cockroaches has compelled the government to quarantine (and stop servicing) large sections of Taipei metropolis. Two characters - played by Lee Kang-sheng and Yang Kuei-mei - live in one apartment complex on flats located on successive floors, and a plumber's fault instead on mending a leak results in a gaping hole between the flats which is the main cause of concern and distress for theses two central actors. The film's landscape is writ with urban desolation and commences in a ramshackle movie theater exhibiting a non decrepit show with little attendance. The backdrop is equally desolate in that it is night and raining hard with not a soul on deserted streets of Taipei. All these i.e... the

Detecting Cry1Ab gene in Mon0810 Transgenic Maize by PCR Lab Report

Detecting Cry1Ab gene in Mon0810 Transgenic Maize by PCR - Lab Report Example The idea is to check for the gene size of Cry1Ab in order to distinguish it from the rest of the other gene strands. Cry1Ab is a gene from an incorporated plant pesticide thus its genetic sequence is known. A comparison of the known and the established one from the photograph helps to determine its presence in the transgenic maize. If its size is seen to match with the known then it is present, if there is no matching band of close size then Cry1Ab is not present in the maize. Basically, PCR is an easier method for detection of genes as their amplification and comparison with the known size of the DNA strand becomes captured. GAMARRA,LUIS FERNANDO RIMACHI, DELGADO,JORGE ALCAÃŒ NTARA, VILLASANTE,YENY AQUINO, & ORTIZ,RODOMIRO. (2011). Detecting adventitious transgenic events in a maize center of diversity. Electronic Journal of Biotechnology. Electronic Journal of Biotechnology. http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582011000400009. WALSH, MARIA C., BUZOIANU, STEFAN G., GARDINER, GILLIAN E., REA, MARY C., GELENCSÉR, EVA, Jà NOSI, ANNA, EPSTEIN, MICHELLE M., ROSS, R. PAUL, & LAWLOR, PEADAR G. (n.d.). Fate of Transgenic DNA from Orally Administered Bt MON810 Maize and Effects on Immune Response and Growth in Pigs. Public Library of Science.

Wednesday, September 25, 2019

Management . book Hidden value Assignment Example | Topics and Well Written Essays - 500 words

Management . book Hidden value - Assignment Example Starting employees are usually young, immigrants, or those with the difficulty obtaining work. 66% of those people are usually female. Low wages and low skill indexes are expected, turnover is endemic. Mens Warehouse, however, chose to do things a little differently, which has maintain them as a profitable industry during a time when most of the industry is failing. Mens Warehouse targets the middle income and the fact that men do not like to shop. Their prices are below average and they use a" everyday low pricing strategy". Their philosophy is one of the worldview. They believe they are in the people business and that their companys job is to help people understand others, listen better, and develop excellent skills in order to help themselves and their teammates. In other words they attempt to help each person achieve their potential. Potential include such things as being a better spouse being a better parent and fulfilling their desires at work. With the kind of philosophy that Mens Warehouse has, the training also has to be somewhat different. In this case they have very little training budget. They do however believe in the power of untapped human potential. When they ranked the importance of stakeholders and their company, employees are ranked first. Following employees come customers, vendors, and shareholders. The company believes in promotion from within and all of the senior executives have been with the company a long time. The average tenure is 10 to 15 years. Management development is done through a two layer system. District managers are also trainers. The company has many training and on-site meetings throughout the year, they seldom if ever use any outside training people. They also provide to learning Universities for their employees. In interesting factor is that much of the training is also done by senior executives. Performance management is important to them. They did this through a number of constructive

Tuesday, September 24, 2019

HR Administration Essay Example | Topics and Well Written Essays - 1250 words

HR Administration - Essay Example Ownership is the key distinction of privatization according to this focused definition of privatization (Klingner et al, 2010). Privatization is viewed as an option for providing services to the community and the decision to privatize should be made by the government reflecting the government to deliver public goods and services by the private sector creates a balanced evaluation of the financial and non-financial issues with the needs of the community.Market-based competition basis. Privatization is characterized by little involvement by the government and collaborating with private service providers. Government stops providing a service directly and relies on the private sector to deliver the service (Klingner et al, 2010). Human resource managers are facing an imminent mass exodus of senior workers, the likes of which has never been seen before. These workers will need to be replaced due to death or retirement. Some organizations might lose up to 50% of their seniors in the next two to three years. This exit will strain the governmental entitlement programs, company benefit, pension plans, and press the concern on empty chairs in offices across the nation. The smaller size of Generation X (25 – 38- year-olds) along with their high rate of turnover and the transitory nature of their work force lately will lead to a shrinking pool of replacements and competition for those employees will increase. Demographic realities seem to suggest a possible shortage of labor in the coming decades (Klingner et al, 2010). Many Boomers will maintain their positions after their typical retirement age due to longer life expectancy. The likelihood of new legislation increasing the age for Social Security benefits, the high costs in living, recent losses in pension and IRA accounts attached to the stock market could make older employees delay their

Monday, September 23, 2019

Research a design work or designer in the world Paper

A design work or designer in the world - Research Paper Example Ive introduced colour and light to the computing world, something that had not been seen before. Before the arrival of Ive’s iMac, most computers then were black and white. It was this ambiance in design that enabled Apple to sell two 2 million units in its first year. Sir Jonathan Ive joined Apple when the company was on the decline after ousting of its co-founder, Steve Jobs. This is because the company had seemed to lose its identity and purpose. But upon the return of Steve Jobs as CEO, this time marked the greatest contribution of Ive to Apples’ future. Some of his design work then as the vice president of industrial design included the iMac in 1998, the iBook, the cinema display, iSub and PowerMac G4. The Apple G4 Cube was released in the year 2000 under his watch and later the iPod in 2001. He is also behind the design of products like MacBook Pro, MacBook Air, iPod Touch, iPad and iOS7. In 2002, he introduced a newer version of the iMac specifically designed for the education sector. Other notable design works of Jonathan Ive at apple included the Apple PowerBook released 2003, the iPod mini and ultra-slim iMac and later the iPhone and the iPad. Sir Jonathan Ive has had a tremendous impact not only on the company’s productivity but also on the design team. Apple focuses on designing of range of products that include components such as speakers, mouse, headphones and computers. The company focuses on technology based products. Ive’s impact at Apple has been tremendous with his design tricks that are based on understanding the user’s behavior and need. He is responsible for ensuring design is part and parcel of personal computers and other handheld devices as their processing power and speed. For instance, in his quest for design of the iPod, his philosophy was to have a gadget that completely overturns the user’s previous experience and letting them understand the aspect of storing

Sunday, September 22, 2019

Faculty Attendance System Using Automatic Image Processing Essay Example for Free

Faculty Attendance System Using Automatic Image Processing Essay As technology grows fast, certain advancements are being developed nowadays and life is getting even better to live with. It makes every task as easy as possible and nothing seems too tiring if human tasks are aided with technology. It can be applied in any aspects of life. Computer technology would be the first on the list that provides great potential for improving effectiveness and efficiency of the information system. The use of computer has not become a major tool to simplify job and task. There is no doubt that computer technology has had a great impact on society and also brought many technical developments with it. It has brought many changes to the way we live as individual as well as members of societies and organizations. It has had major effects and changes on the economy, health, education, industry, agriculture and many other fields. The ability of computers in gathering, processing, presenting and sending large amount of information has had major changes in the way large organizations as well individuals organize their lives. Computers are at work, in schools and many other places. The human face plays an important role in our social interaction, conveying people’s identity. Using human face as a key to security, the biometrics face recognition technology has received significant attention in the past several years due to its potential for a wide variety of applications in both law enforcement and non-law enforcement. As compared with other biometrics systems using fingerprint/palm print and iris, face recognition has distinct advantages because of its non-contact process. Face images can be captured from a distance without touching the person being identified, and the identification does not require interacting with the person. In recent years, face recognition has attracted much attention and its research has rapidly expanded by not only engineers but also neuroscientists, since it has many potential applications in computer vision communication and automatic access control system. Especially, face detection is an important part of face recognition as the first step of automatic face recognition. However, face detection is not straightforward because it has lots of variations of image appearance, such as pose variation (front, non-front), cclusion, image orientation, illuminating condition and facial expression. With the continuous development and progress of science and technology, facial biometric recognition technology has become more sophisticated and perfect. As the worlds most cutting-edge biometric technology and image processing technology, facial biometric recognition technology will play a unique and irreplaceable role in todays public security prevent, arrest fugitives, network security, financial security and many other areas. It is a milestone of development and progress of human society science and technology. It will be widely used in public security, aviation, ports, customs, banks, large enterprises, large-scale conferences, high-end clubs, important streets, docks and other places of security. It will bring revolutionary changes for safety defend and prevention of the current complicated domestic security situation. Face recognition serves the crime deterrent purpose because face images that have been recorded and archived can later help identify a person. Many citizens express concern that their privacy is being compromised by the use of surveillance technologies by corporations and the state. Some fear that it could lead to a total surveillance society, with the government and other authorities having the ability to know the whereabouts and activities of all citizens around the clock. This knowledge has, is and could continue to be deployed to prevent the lawful exercise of rights of citizens to criticize those in office, specific government policies or corporate practices. Many centralized power structures with such surveillance capabilities have abused their privileged access to maintain control of the political and economic apparatus and curtail populist reforms. Facial recognition can be used not just to identify an individual, but also to unearth other personal data associated with an individual – such as other photos featuring the individual, blog posts, social networking profiles, Internet behavior, travel patterns, etc. – all through facial features alone. Moreover, individuals have limited ability to avoid or thwart facial recognition tracking unless they hide their faces. This fundamentally changes the dynamic of day-to-day privacy by enabling any marketer, government agency, or random stranger to secretly collect the identities and associated personal information of any individual captured by the facial recognition system. Purpose and Description Nowadays, industry is experiencing many technological advancement and changes in methods of learning. With the rise of globalization, it is becoming essential to find an easier and more effective system to help an organization or company. In spite of this matter, there are still business establishments and schools that use the old-fashioned way. In a certain way, one thing that is still in manual process is the recording of attendance. Face detection is a computer technology that determines the locations and sizes of human faces in arbitrary (digital) images. It detects facial features and ignores anything else, such as buildings, trees and bodies. Dealing with this matter, the proponents thought of an easy way to do the checking of attendance. This study entitled is intended to develop an attendance monitoring system to be used inside the school vicinity of Batangas State University JPLPC Campus for better management of employees. We come up with a computerized attendance-monitoring system using image processing. It serves as a timed log-in/ log-out system that is set up as a computerized database. This system maintains a daily record of a facultys arrival and departure time from work. Aside from the records of time and date, our system features the name, position and the assigned number of each staff. So it also serves as an identification profile system. The system also protects the employees by providing the exact number of hours they worked, making it much more difficult for employers to cheat them out of their wages. This thesis features all important facts about our system as well as its importance.

Saturday, September 21, 2019

Past Is The Key To The Future Philosophy Essay

Past Is The Key To The Future Philosophy Essay The things and deeds we did in past are now to give us fruit in present and also in the future. And our present which is going to be our past will give us its fruit in the future. The topic To look to the future One must study the past revloves in the region of past present and the future of all mankind. It covers the whole story of human being. Some think it is essential to study history in order to make their future bright but some think past has no concern with the future. Other thinks that future is related to present, the things they have in present remain same as in future. Different people have different believe on the same the topic. Why is it so? Due to the different experiences they have in their past life. In some way or another experience is second name of past. What actually affect the future? Experience affects the future. Future can never be predicted but we can strive to make it better by mean of the past experiences. Without knowing the past we repeat mistakes made in the past, and destroy our future. We cant say that we are guessing future upon the past, but in some way we can perk up our future by relating it to the events take place in past, and work to make it enhanced. No one knows what will happen in the future but the past lend us a hand and lead us to our destiny. There must be some reasons why past contribute a lot in building future. It is vitally important to study history and keeping the past in mind to avoid repeating the mistakes of the past and understand why things are as they are! We study history to learn where we were in the past and where we are now, to learn what worked for people in the past. We study history in order to remember the great achievements accompolished by our ancestors to make our future shine bright like diamonds and to remember the worst things happen in past and make sure not to do these things happen again in future. We study history to know what is the right thing to do and what is wrong so that we can understand what to do in life and how the wrong things happen and how we can be prevented. Just think, if we do not have a past what would we be today? Obviuosly nothing, if we dont know the hard works of our ancestor then how can we realize their great achievement, and what we can learn from their achievements and hardships and how can we pay respect to them. The biggest example is the achievement of Paskistan, if do not study history then how we could be able to compete with others and maintain or moral value. How could we realize and feel proud on our country, culture and faith. Without a past we couldnt go through life. Our personal life is also interrelated with past. We can call our past as our memory it can be good or bad. It depends upon us with whom we want go either with bad one or by good one. We can take experience from bad memory furthermore good memories give us courage to live. Its all about experiences. The more you know about history, the more you will be ready to build your future. The famous philosopher George Santayana wrote in 1896 in Reason in Common Sense, the Life of Reason, volume 1. Those who do not study history are doomed to repeat it. No one is strictly doomed to repeat it. But Yes! History repeats itself because no one pays attention for the first time. But if someone forgot the past they will surely repeat in number of manners. The game remains same but the player changes. Of course if we forgot something which we have to do then certainly we will some face outcome and consequences. There are many interesting events in the history which indicates us and enlighten with the truth about the words said above. Learning regarding the bad things in history is a way to prevent them from happening again. Furthermore, sometimes we even know the history we repeat it because we have not learn anything from it. It can be discussed by some examples which are taken from the link given below. http://www.city-data.com/forum/history/1023429-does-history-ever-repeat-itself-ww2.html#ixzz2EucrunZh (See the exact words from the link given above) In World War I Germany lost to France. In World War II Germany defeated France. When it came to the French they learned their lesson. They failed in other areas, particularly the invasion of Russia, where I could point out that they should have taken a page from Napoleons book and re-thought the campaign. When we debunked Vietnam vs. Afghanistan but, we can find examples to put them together. Though the wars are different, they also contain some similarities. Both were being fought to combat an idea; communism in one, terrorism in the other. As we all know, we cant fight a concept. Both were essentially nation building efforts that paralleled the war. Both were reliant upon corrupt and ineffectual local central governments who were needed for success. Both contain indigenous guerilla forces opposed to our presence. Both have little geo-political value outside of combating the concept that the area is spreading. Both are being fought essentially unilaterally with little support from other allies. So, while not everything is the same one can infer that based on the lessons of Vietnam (some of which we learned from and are using to effect in Afghanistan) the entire war is essentially doomed to failure as it is by definition unwinnable. Sayings often have root in reality. Sometimes we need to look hard and be a little more liberal in our interpretation, but they are valid in some cases. Some times for some people in some ways past acts as a greatest enemy of them. That who had a worst and most awful happening in their past life and couldnt cope up with them for such people past is the greatest enemy. They rely on their past and start blaming other things that they came from this background and so on and start asking their self that why this happened to them and think if it would not happen then they would be in pleasure instead of working for the future they humiliates their past. They do not even try to come out of it and to deal with other and this will how they lose with the fear of defeat, after some time it become impossible for them to come out of this and to glow and rise again. In some ways their society wont allow them to learn from their past, they keeping on repeating their past and let them feel bad and make them realize their mistakes and make them feel ashamed. This will lead them to disappointment. We study history to think and feel proud on our country and on our motherland. History also introduces us to the important people of past they may be our idol or evil who contributed a lot in the structure of our country. There are loads of other reasons why do we prefer to study history. It tell us where were in our past life and where we are going to be in the future. It tells us our originality where we came from and how things, people and times change, how the culture and belief developed and then how suddenly with the passage of time they changed. History takes us to new era where we can judge our selves. Similarly if we can judge and understand our selves by studying our past, then simply we can guess, judge and understand other by analyzing their past. By mean of studying history we can understand about people behavior when they acted and how they behaved in such manners. If we do not understand them then how will we make interaction with them and develop relations with them. It also develops our thinking and relating skills that how we can relate one thing with another and then get better result. Many philosophers, scholars say to gain and learn from your past experience in order to understand your life and move towards golden future and to learn lessons, wisdom and intelligence. Therefore, history leads us to understand the past and use this fact and figure to work in present and get better result in future. A person with no sense of the past is a person who is a stranger both to his or her own roots and to the human condition more generally. For human beings are not creatures of nature; we are inheritors of the history that has made us what we are. Not to know our history is not to know ourselves, and that is the condition not of human beings, but of animals. And even from a practical point of view, to be ignorant of the past is to make us impotent and unprepared before the present. How can someone without a sense of medieval history have the slightest inkling of the meaning of the current impasse the West finds itself in its dealings with Islam? The Crusades were not, as is often implied by Muslims and non-Muslims alike, a unique moment of anti-Islamic aggression. They were actually but one blip in the astonishing growth of Islamic empires in Europe and elsewhere, from the time of Mohammed onwards, right up to 1683 when the Turks were turned back from the gates of Vienna and 1686 when they were expelled from Budapest. But who now remembers any of this, or ponders its consequences? It is not, needless to say, taught in National Curriculum history, which prefers to dwell on the Aztecs, about whom we have only the vaguest knowledge in comparison, and (endlessly) on the rise of Fascism (not communism) in Europe, studied by pupils who know nothing of the history of Italy and Germany before the 20th century.   Is it any wonder that, with no sense of our past or identity as, in other moods, politicians increasingly complain we are a culture obsessed with celebrity, football, and reality television? Most of our population knows nothing else, and they have no yardstick from either history or culture with which to judge.   Ã‚  Ã‚  Ã‚  Ã‚  (- Anthony OHear, The Telegraph) By the mean of understanding our history and looking into the future, we can conclude in a general sense where we were and we are going to be. Then, looking into the future, we can act in ways that built our future in the direction and ways we would like to see it and make it shine like a diamond.

Friday, September 20, 2019

The Modern Evolutionary Synthesis and the History of Its Development :: Evolution Science Biology Research Papers

The Modern evolutionary synthesis is combination of Darwinian evolutionary theory and Mendelian genetics. It is impossible to understand the theory and it's importance to the scientific community unless one understands the history behind the theory. From 1902 to 1953 major publications in the areas of systematics, developmental biology, botany, population genetics, and paleontology sucessfully integrated Darwin's four postulates and Mendelian genetics into a reformation of evolutionary theory. The new theory is referred to as the Modern Synthesis, Evolutionary Synthesis, or the Modern Evolutionary Synthesis. These terms can be used inter-changeably. Before one can understand the Modern Synthesis and this analysis there a few defintions that must be explained in order to grasp the concept, espically if a person is not familiar with biological terminology. This list of definitions does not have to be read fully but is provided to refer to when a biological term is not understood... of course maybe not every term that isn't understood, but the majority. -Allele-one of a pair, or series, of alternative forms of a gene that occur at a given locus (location) in a chromosome. -Fitness-the number of offspring left by an individual, often compared with the average of the population or with some other standard, such as the number left by a particular genotype. -Gene-a hereditary determinant of a specific biological function; a unit of inheritance (DNA) located in a fixed position on a chromosome. -Genotype-the genetic constitution (gene makeup) of a an organism. -Phenotype-The observable characteristics of an organism. -Chromosomes-darkly staining nucleotide bodies that are observed in cells during division. Each chromosome carries a linear array of genes. -Mutation-a change in DNA at a particular locations in an organism. The term is used loosely to include point mutations involving a single gene change as well as a chromosomal changes. -Variation-in biology, the occurrence of differences among individuals. -Taxon (plural: Taxa)-any named group of organisms. -Macroevolution-large evolutionary change ,usually in morphology; typically refers to the evolution of differences among populations that would warrant their placement in different genera or higher-level taxa. -Microevolution-changes in a gene frequencies and trait distributions that occur within populations and species. -Inheritance-the hypothesis that phenotypic changes in the parental generations can be passed on intact, to the next generation. -Population-for sexual species, a group of interbreeding individuals and their offspring; for asexual species, a group of individuals living in the same area. -Natural Selection-a difference, on average, between the survival or fecundity of

Thursday, September 19, 2019

Billy Collins Essay -- Literary Analysis

Billy Collins: the Poet of Continuity and Change From controversial events to ordinary life stories, Billy Collins writes about various topics in different perspectives just like a chameleon, changing its colors to fit with its surrounding. Collins talks in a gentle, yet humorous way; he illustrates a profound understanding through a clear observation. His writing style blends humor and solemnity in one entity. Throughout his poetry, Collins demonstrates, in a witty and satirical voice, his insightfulness towards the objects, using numerous poetic devices, especially allusions and metaphors to effectively convey his messages, most of which revolves around the theme of death. Humor and Irony are a unique combinations Collins displays in many of his poems, challenging the readers to interpret his work in different perspectives. In â€Å"Introduction to Poetry,† Collins offers a witty comparison between the definition of poetry and various other experiments. He asks the reader to â€Å"hold [the poem] up to the light/ like a color slide† (1-3), â€Å"press an ear against its hive† (4), â€Å"drop a mouse into a poem† (5), â€Å"walk inside the poem's room† (7), and â€Å"waterski across the surface of a poem† (9-10). Rather than stiffly explaining the definition of a poem, he finds creative and humorous approaches to explain his methods of enjoying the poems, and promote the readers’ interest towards discovering the true meaning of poetry. Just as the surrounding would seem different through color slides, he asks the readers to see the world in diverse viewpoints while reading and writing poems. Moreover, by listening to poem’s hive, dropping a mouse, and walking inside its room, Collins encourages readers to discover the concealed depth of poetry. He comments ... ...r corset as the last page of a book he is reading. The poetry eventually reaches an end, and he states Dickinson’s poetry lines to remember her words and leave the implication of her death. Collins usage of words, even though he does not directly states â€Å"death† in the poems, contains the nostalgia of old days and feeling of sadness which naturally leads to his central poetry theme, death. Billy Collins is a poet who takes the change, but keeps his own focus. Throughout his poetry career, his voice varies according to the topic he selects, while his unique poetic devices and consistent theme represent who he is as a poet. Collins knows how to express humor and irony to illustrate his bright insights towards the objects, uses particular poetic terms, for instance allusions and metaphors, to deliver his idea efficiently that focuses many times on the theme of death.

Wednesday, September 18, 2019

Emily Murphy: Canadian Womens Rights Activist Essay -- Biography Biog

Emily Murphy: Canadian Women's Rights Activist It was only in this century that women in Canada had equal rights as men. But this would never happen if women themselves would not start fighting for their rights. One of these women was Emily Murphy and her greatest achievement, Emily proved that women are `persons' and therefore they have the right to work in any political office. Her life and political career lead her to this achievement. Emily Gowan Ferguson was born on March 14, 1868 in a village of Cookstown. It was Uncle Thomas who was a politician and who influenced Emily's interest in politics. At fifteen Emily moved to Toronto and attended the Bishop Strachan School for Girls. Emily married Reverend Arthur Murphy in 1887 in Anglican church of St. John's in Cookstown and in 1904 she and her husband moved to Winnipeg. Mrs. Murphy "conducted the literary section of the Winnipeg Tribune for a few years before moving to Alberta in 1907." In her new home Emily became very active in civic affairs especially in law that would improve the rights of women and children. In 1900's in Alberta any man who, for example, had a farm and was married could sell that farm and leave his wife and children walking away with the money. Mrs. Murphy was angry that Alberta would allow such disgrace. In 1910 Emily was still fighting for the Dower Act "which would recognize a married woman's entitlement to a share of the common property in a marriage". For the first time the act was turned down, Emily not giving up tried very hard until 1911 when Dower Act was passed. "It provided that a wife must get a third of her husband's estate, even when he did not leave a will." It was a major victory fo... ... died of diabetes... Emily died of diabetes but she was still part of many people who helped her achieving what she did. Some of these people were women like Mrs. Nellie McClung, Louise McKinney, Henriette Muir Edwards and Irene Parlby. Thanks to Judge Murphy Canada was the eighth country which gave women equal rights. Emily's accomplishments prove that she was a very hard working women with great courage but the most important thing she did not give up on anything that is why Mrs. Murphy achieved what she intended to achieve, women's freedom in Canada. Bibliography Cleverdon L. Catherine. The Women Suffrage Movement In Canada. University of Toronto Press, Toronto and Buffalo, 1975. Mander Christine. Emily Murphy: Rebel. Simon & Pierre, Toronto, 1985. "Women suffrage movement". Funk & Wagnalls New Encyclopedia. Funk & Wagnalls Inc., 1986

Tuesday, September 17, 2019

Orensic Anthropology Field School Essay

Assignments: Detailed descriptions, expectations, and grading rubrics will be posted for each assignment and made available for students to download from blackboard. Late Assignment Policy: Late assignments will not be accepted. Students will receive a 0 for any assignment not turned in on time. Hard copies of assignments are due at the beginning of class on the due date (except for labs, which are due at the  end of the lab class). If you are ill and have a doctor’s note, you may email the assignment to me prior to the class in which it is due. Policies regarding religious holidays and accommodations for religious activities from Section 3.1 of the 2006-2007 Faculty Handbook: Absent for Religious Holidays: †¢ The general tenor of the University’s policy regarding accommodations for religious observances is that no student should suffer academic penalty because of the observance of their faith. For example, students may wish to be excused from classes or examinations for religious reasons on Holy Days or on the Jewish Sabbath (one-and a-half hours before sunset Friday to one-and-a-half hours after sunset on Saturday), or on Friday at 1:00 p.m. for Muslim community prayers. †¢ Students have a responsibility to alert members of the teaching staff in a timely fashion to upcoming religious observances and anticipated absences. Every effort should be made to avoid scheduling tests, examinations or other compulsory activities at these times. If compulsory activities are unavoidable, every reasonable opportunity should be given to these students to make up work that they miss, particularly in courses involving laboratory work. When the scheduling of tests or examinations cannot be avoided, students should be informed of the procedure to be followed to arrange to write at an alternate time. †¢ While the University’s policy makes no special provision for Holy Days of other faiths, the same general consideration is understood to apply: no students should be seriously disadvantaged because of their religious beliefs. Final Grades: Final grades will be calculated according to the weights listed in the Grading Scheme. There will be no make up assignments or extra credit assignments. The grades you earn on your assignments are the grades you will receive. The breakdown of percentages into letter grades, GPA, and grade definitions is viewable here: http://www.artsandscience.utoronto.ca/ofr/calendar/rules.htm#grading Student Participation Policy: Students are expected to do the required readings before attending lecture/lab. There will be no time to read the text before starting the lab. Each lab is based upon text and assigned materials. Lectures will NOT be posted online. It is the student’s responsibility to come to class and take notes. A handout listing tips on efficient note taking is linked in the recommended reading section, below. Students are encouraged to take advantage of workshops in note taking and other study skills provided by The Robert Gillespie Academic Skills centre. Student questions are encouraged during lecture and lab. Course Rationale: This course provides students with theoretical knowledge and practical skills related to searching for, documenting, and recovering human remains and associated exhibits from outdoor scenes. Crime scene protocols and the role of the forensic anthropologist during crime scene investigations are emphasized. This course encourages students to develop their critical thinking skills and focuses on a reflective learning approach to create an experience-based learning opportunity. Goals and Learning Objectives Goals: ââ€" ª Introduce students to the main techniques used in a forensic anthropological search, recovery, and analysis of human remains at outdoor scenes ââ€" ª Highlight the importance of collaboration and teamwork in forensic science ââ€" ª Show students how to incorporate the scientific method in crime scene analysis and reconstruction ââ€" ª Help students develop public speaking skills and professionalism ââ€" ª Emphasize the importance of ethics and safety in forensic anthropology and forensic science ââ€" ª Build critical thinking and reasoning skills through an iterative process as new variables are introduced Learning objectives By the end of the course: ââ€" ª Students will have the skills to volunteer as members of a search team  in cases of found human remains and missing persons presumed dead ââ€" ª Students will be able to verbally explain their rationale for adopting particular protocols ââ€" ª Students will gain knowledge and understanding of the proper methods of processing a crime scene Required Reading: Gardner, R. 2005 or 2012. Practical Crime Scene Processing and Investigation. CRC Press. Please see the class schedule for assigned readings for each lecture. Recommended Reading: How not to plagiarize: http://www.utoronto.ca/writing/plagsep.html) Writing tips and study skills (including note-taking, referencing, lecture listening, test writing): http://www.utm.utoronto.ca/asc/Students/tips.htm E-Culture Policy: Students should treat email as professional correspondence, using a formal tone and phrasing questions clearly. Email without ANT306 in the subject line will not be answered. Students must use their UTOR email to ensure that their messages get delivered and is not filtered out as spam. Blackboard will be used to inform students of important course-related information. It is the student’s responsibility to check the website regularly. Statement on Learning Technology: Laptops are permitted in class for word processing only. Due to the sensitive nature of the subject matter, the use of voice recorders, digital photography and video recorders is prohibited. Classroom Conduct: Disruptive behaviour during lectures (e.g. cell phones ringing, chatting,  text messaging, etc.) is a show of disrespect to the speaker, as well as an academic offence (see Code of Behaviour on Academic Matters), and as such, will not be tolerated. If someone is being disruptive, he/she will be asked to leave. During the field component of the course we will follow briefing and debriefing protocols – students are expected to be aware when the person in charge of briefing enters the room and should immediately give that individual their undivided attention. Note taking is permitted and expected. What I expect from students: Students are expected to arrive at lecture/lab prepared to work on their mock cases. In this context, prepared means having read the assigned textbook chapter; generating and bringing relevant data sheets, such as inventory forms; etc. Forensic anthropology is a field requiring attention to detail, professionalism, careful, and critical analysis. I expect students to bring these qualities to the field and the lab What students can expect from me: I will provide as complete, organized, and detailed an overview of the process of a forensic anthropological search and recovery, including crime scene protocols, as possible to give you the most realistic experience possible. I will make your health and safety a priority, outlining the potential hazards one can encounter at a crime scene, and addressing the ethical issues associated with the excavation and recovery of human remains in a medico-legal context. I will emphasize professionalism and help you achieve a professional note taking style, demeanor, and manner of public speaking. I will be available to discuss your course work and career goals during office hours or by appointment. I want you to do your best and will support you in your efforts to achieve success. Academic Integrity: From the Code of Behaviour on Academic Matters: It shall be an offence for a student knowingly: (d) to represent as one’s own any idea or expression of an idea or work of another in any academic examination or term test or in connection with any other form of academic work, i.e. to commit plagiarism. Wherever in the Code an offence is described as depending on â€Å"knowing†, the offence shall likewise be deemed to have been committed if the person ought reasonably to have known. The full policy can be found here: http://www.governingcouncil.utoronto.ca/policies/behaveac.htm Plagiarism is considered an academic offense and will be dealt with according to the Code of Behaviour on Academic Matters. Please be advised that while it is necessary and desirable to work in groups to complete the mock case, generating discussion and leading to additional learning opportunities, each student must write his/her own reports. Copying sections from someone else’s report (with or without a few word changes) is considered plagiarism. Drop Policy: Nov 5, 2012 is the final day to drop this course from academic record and GPA. By this time students will have completed 45% of their final grade. Academic Support: Robert Gillespie Academic Skills Centre: The Robert Gillespie Academic Skills Centre (Room 390, Hazel McCallion Academic Learning Centre) offers a range of workshops, seminars and individual consultations to help students develop the academic skills they need for success in their studies. For more information on the Centre’s services and programs, go to www.utm.utoronto.ca/asc or phone 905-828-3858. AccessAbility Policy: â€Å"Students with diverse needs are welcome in this course, although it is physically demanding. The UTM AccessAbility Resource Centre offers services to assess specific student needs, provide referrals, and arrange appropriate accommodations. Students with questions about disability/health accommodations are encouraged to contact their instructor and/or the  AccessAbility Resource Centre when the course begins. The AccessAbility Resource Centre staff can be contacted by phone (905-569-4699), email (access@utm.utoronto.ca) or in person (Room 2047, South Building).†

Monday, September 16, 2019

How did Pondo ng Pinoy transform you as a person Essay

Pondo ng Pinoy has transformed me as an individual by making me a more improved Christian or a more enhanced follower of Jesus because with Pondo ng Pinoy, I can be capable of and will be able to help out those citizens who are very much in need of these money that we put inside the Pondo ng Pinoy bottle. The amount of the money we put in may have a small amount of value, but it doesn’t stop us from making other people’s lives worth living because no matter how small or little the amount in total is, as long as we do it on a regular basis that becomes our habitual act in our everyday life and it will be a significant part of our lives. Pondo ng Pinoy has given me an opportunity to let a large number of people have one more chance to make their own living, to let me lend a hand to those who are really in need to reconstruct their own upcoming future and to make them once feel that they really are and will always be welcome to come back to the Christian community- especially to those individuals who were about to let go of their faith because they had thought that nobody else cared for them-, and make themselves financially, spiritually and physically independent and I can be of assistance to a whole lot more to people. With Pondo ng Pinoy, I have helped those children who want to have a better education and for those children to get to have an education that they have longed for. I have helped those people- who are less fortunate- to have their own micro-finance businesses and micro-enterprise businesses that they couldn’t do without the help of Pondo ng Pinoy. I have helped people to be healthier to live in a better surrounding, to have a better atmosphere and to feel more secure. I have helped people to have their own place to live where their family can call it home. It transformed me to be more sensitive in other people’s needs. It made me realize all the blessings that I have received from God, and that I am blessed. Most of the times, I tend to get unsatisfied with things God, my parents or my family or anyone do for me. But realizing this Pondo ng Pinoy program, not only that, it made me see more clearly that there are other less fortunate brother and sisters of ours who would get so happy and be contented to receive those things people have done for me. Because of that, I learned to be more appreciative of the things those persons do for me. I would even be more glad to share the blessings that I receive everyday from God to those less fortunate brothers and sister of ours because I realize that I am blessed and it is never wrong to make them happy of the little things that I can do for them as a student or as their sister. People would usually see the 25 centavo as a loose change, but it would change their perspectives once they knew about the Pondo ng Pinoy. I’m also pertaining to myself as one of the people who thought that a 25 centavo is a loose change- when I still didn’t find out about the Pondo ng Pinoy. I have come to realize that I value the centavos even more these past few years. I would rather have changes that are centavos instead of pesos. I always get energized when my parents get changes that are centavos and I would instantly ask it from them or when I see centavos from my parents’ coins in their drawers. To be honest, I even have a separate coin bank that only centavos are containing in it. So I guess that is how Pondo ng Pinoy had put an effect or impact in my life. It will permanently be a part of my everyday life. I’m not bragging but, ever since I was a little kid I have always wanted to help out those people who are needy. So I guess as a 15 year old, this can be another way for me to help them regularly instead of just occasionally. If all together, all Filipinos would work hand in hand with the Pondo ng Pinoy project, I am very confident that we can help all our Filipino brothers and sisters to have a better existence or a better experience to live here on Earth since all of us only live once. So those are the things that the Pondo ng Pinoy has transformed me as a person.

Sunday, September 15, 2019

Gender Differences Essay

Sexual double standard refers to gender differences in sexual freedom (Gentry, 1998). In 1960, Ira Reiss defined orthodox double standard as premarital sex prohibition on women but not on men (Milhausen and Herold, 1999). This social standard became the conditional double standard wherein females are only allowed for sexual relationship within marriage while males are not prohibited to incur sexual relationship as many as they can (Milhausen and Herold, 1999). As stereotype, society generally condones certain sexual behaviors only for male but considered as taboo for females (Gentry, 1998). From the early historical period of the Western nations, the unequal treatment between men and women regarding with sexual issues have been recorded (Haavio-Mannila and Kontula, 2003). Women were usually expected to preserve virginity upon marriage and to avoid sexual contact with any one even after legal separation or husband death (Haavio-Mannila and Kontula, 2003). This sexual inequality orientation became the traditional moral standards for both male and female groups but with strict provisions on women. Further, this inequality, according to Williams (1987), was resulted from the early conception that women are valuable property of men and an object of exchange (Haavio-Mannila and Kontula, 2003). As such, sustaining female value requires virginity preservation. In connection to this, the strict observance of chastity has been implemented within a clan for the prevention of unwanted pregnancy, preservation of family honor, and assurance of proper social-class marriage (Haavio-Mannila and Kontula, 2003). After 1960s’ and 1970s’ decades of sexual behavior liberalization, sexual double standard is deemed to be gone (Gentry, 1998). Although arguments on this matter until this present are still in existence, most researches failed to provide a strong ground for the continuous existence of sexual double standard (Gentry, 1998). In spite of this, sexual issues such as teenage pregnancy, rape, illegitimacy of birth, pre-marital relations, and even sexual-related diseases like AIDS are continuously perceived with respect to gender-based sexual attitudes (Gentry, 1998). In fact, studies on the sexual behaviors for both male and female showed the persistence and effects of double standard for both sexes (Milhausen and Herold, 1999). Literature Review During 19th century sexual differences has became the focus of scientific investigation (Haavio-Mannila and Kontula, 2003). For instance, Havelock Ellis treated women’s sexuality as weakness while the Kinsey era supported the equality of gender (Haavio-Mannila and Kontula, 2003). Nonetheless, Masters and Johnson proved the similarity in sexual response between male and female (Haavio-Mannila and Kontula, 2003). Meanwhile, the emergence of more equal opportunities for both sexes was ascribed to the socioeconomic developments (Haavio-Mannila and Kontula, 2003). At this time, equal educational opportunities for men and women have started to be provided. Moreover, increasing socioeconomic affluence and wealth have improved means and styles of living (Haavio-Mannila and Kontula, 2003). This paved the way towards sexual exploration, adaptation and revolution (Haavio-Mannila and Kontula, 2003). Gender differences in sexual behaviors, based on evolutionary psychology, are brought by human evolution. Gender differences are related with reproduction; to ensure the survival and perpetuity of species, male organisms needed to impregnate many females as they can (Milhausen and Herold, 1999). On the other hand, as explained by social learning theory, since sexually-permissive women are ostracized while men with multiple partners gained societal popularity, the society was conditioned to delimit sexual relationship of women into monogamous relationship while giving reinforcement to males having many sexual affairs (Milhausen and Herold, 1999). This notion gave way to the rise of sexual script theory that catered explanation for the sexual behavior patterns. In accordance with this theory, to abide with the traditional script, men are used to have many sexual partners while women are exclusively intended for one-partner relationship (Milhausen and Herold, 1999). However, amidst these glaring differences, studies on double standard have produced conflicting results. The differences in results for those studies were ascribed to the instruments and criteria utilized by researchers in the conduct of their study (Milhausen and Herold, 1999). In her study, Gentry (1998) failed to provide conclusive findings on traditional sexual double standard in accordance with gender-based perceptions of her respondents. Also, the respondents’ perception depended mainly on the target’s type of relationship and sexual activity. As consistent with other studies, respondents gave more positive rating on the target with below average sexual activity and in monogamous relationship (Gentry, 1998). Still, the female participants rated an assertive and liberal woman as with higher level of sexual activity (Gentry, 1998). On the other hand, the degree of assertiveness and sexual activity were not significantly associated with the concept of liberal men (Gentry, 1998). As such, it was noted that male and female participants both used social and physical attributes in their perception of a desirable individual (Gentry, 1998). Generally, male respondents relied on gender and sexual activity data in conceiving the personality of male targets and classified targets with below average sexual activity as less appealing (Gentry, 1998). However, the findings of this study did not reflect the noticeable gender bias in the university where it was conducted; the pathway towards female residence halls was named as â€Å"walk of shame† which is an insinuation against female student who spent overnight with male (Gentry, 1998). In 1982, Spreadbury reported that women respondents tended to rate the sexual behavior of women as more promiscuous than men which denoted their support towards double standard (Milhausen and Herold, 1999). Also, in 1987, when it comes to the assessment of the first sexual experience of a hypothetical case, Sprecher, Orbuch, and McKinney revealed that respondents gave negative more negative rate on female case than male case (Milhausen and Herold, 1999). In terms of preferences for a partner, in 1995, O’ Sullivan revealed that both male and female respondents less favored for a highly sex-experienced person (Milhausen and Herold, 1999). Moreover, in 1997, Sprecher, McKinney, and Regan showed that both male and female respondents preferred for a date without any sexual experience (Milhausen and Herold, 1999). Nonetheless, in 1992, Sedikides reported male respondents much preferred sexually experienced women for casual date (Milhausen and Herold, 1999). This male preference for casual date reflected the double standard among male participants. In relation to this, in 1992, Oliver and Sedikides reasoned out that male respondents choose women with more sexual experience as casual dates to gain sex experience but much preferred women without sex experience as their marriage partners (Milhausen and Herold, 1999). This is again an indication of a double standard. In the same manner, as explained by Sprecher, Orbuch, and McKinney in 1991, the refusal of female respondents with highly sex-experienced men in any relationship, implied reversed double standard (Milhausen and Herold, 1999). In their study among university women in Canada, Milhausen and Herold (1999) found that students are personally against double standard even if women’s behavior was deemed harshly than men (Milhausen and Herold, 1999). They also favored for the importance of sex, thus, rejecting one notion of double standard (Milhausen and Herold, 1999). In addition, the respondents gave negative rating for both male and female with more sex experience (Milhausen and Herold, 1999). Still, they perceived men with multiple sexual partners as exploitative, sexual predators, and manipulative (Milhausen and Herold, 1999). They also perceived that other women mostly gained criticism from other women than men due to their sexual behavior (Milhausen and Herold, 1999). Furthermore, the respondents denounced the idea of supporting either a female friend in dating with highly sex-experienced man or even a male friend dating with highly sex-experienced woman (Milhausen and Herold, 1999). This signified the discouragement for double standard. However, if the highly sex-experienced man has other positive characteristics, the respondents gave possible chance of dating with that man (Milhausen and Herold, 1999). Personality attributes take precedence in choosing a partner rather than sexual experience (Milhausen and Herold, 1999). Conversely, there were respondents that even in the presence of good personality traits in a sex-experienced man would still turn down the date (Milhausen and Herold, 1999). In line with this, women who had multiple sexual relations tended to choose men who also had multiple sexual affairs (Milhausen and Herold, 1999). The experimental investigation of Sheeran, Abrams, Spears, and Abraham in 1996, respondents perceived that female should have lower number of sexual relationship than male (Crawford and Popp, 2003). In addition, as perceived by both non-religious female and religious male, sexually active women are seldom observed (Crawford and Popp, 2003). Moreover, participants rated women who have changed sexual partner for several times in a year as more irresponsible than men of the same case (Crawford and Popp, 2003). In the same year, Sprecher and Hatfield observed that male respondents signified a double standard for both male and female in casual dating but not for male and female in a pre-engage or serious dating stage (Crawford and Popp, 2003). In a cross-cultural study, Russian students have higher tendency for traditional double standard even during the dating stage (Crawford and Popp, 2003). In contrast, higher tendency for double standards endorsed by male respondents than female respondents were observed for the United States participants than Japanese and Russian participants (Crawford and Popp, 2003). As such, in the United States, male respondents associated permissiveness more on males than females (Crawford and Popp, 2003). As a general observation, male in the United States have greater inclination towards double standards than female (Crawford and Popp, 2003). In terms of personality attributes, Morris, Young, and Jones (2000) found that Bolivian elite students, both male and female, having high self-esteem generally involved in sexual intercourse. In contrast, home self-esteem was associated with conservative sexual behaviors. Analysis and Conclusion Event though double standards may seem to vanish but its contemporary form may emerge which in turn affects human sexual behavior (Crawford and Popp, 2003). Evidences of heterosexual standards emanated from respondents as they proposed dissimilar levels of accepted sexual activity for both male and female (Crawford and Popp, 2003). Similarly, double standards may arise through the responses of the participants with regards to specific behaviors. Also, double standards can be noticed and evaluated based on the purpose of sexual activity and global measures respectively (Crawford and Popp, 2003). Meanwhile, double standards in sexual issues have been captured the attention of social and biological researchers, the studies have poor methodological designs (Marks, 2008). In relation to cognitive theories, in 2006, Marks and Fraley postulated that observations congruent with the double standard are easily encoded in mind than deviant events (Marks, 2008). For instance, a woman maligned due to extramarital affairs easily clings in the mind of the public than a woman given reinforcement because of sexual activity. Also, in 2007, they endorsed that individuals while in group, tended to support double standard than when alone because of interactions among the respondents (Marks, 2008). The social interaction among the participants may trigger cognitive functions leading to the use of stereotypes, thus, signified the tendency of the respondents to endorse double standard in public but not privately (Marks, 2008). Most of the researches conducted in this endeavor, utilized fictional approach instrumentation in eliciting respondents’ perception regarding every possible aspect of double standard; thus, failed to accurately quantify the sexual double standards in real-life basis (Marks, 2008). In this approach, hypothetical cases in the form of interview or stories will be given to the participants and allowing them to form judgments based on case specificity. However, double standard stereotypes were formed as general impression for a specific class of individuals (Marks, 2008). Hence, the purpose served by the research technique mentioned earlier was individuation not as stereotypes. In connection to this, Marks (2008) found that participants rated both males and females equally with respect to double standards on full attention basis. On the other hand, when their attention was divided, they favorably rated sexually-active men than women (Marks, 2008). Based on the results of his study, Marks (2008) reported that sexual double standard was more common than what has been suggested by previous researches. In addition, the fictional strategy in the assessment of double standard can hardly measure the extent of double standard in sexuality (Marks, 2008). Based on the abovementioned literature, socio-cultural factors shape gender stereotypes which in turn lead to the practice of double standards in sexuality. However, contemporary researches showed that sexual stereotype does not hold true for general cases (Clements-Schreiber and Rempel, 1998). For instance, McCormick (1979) reported that students generally attributed sex goal to males and sex avoidance to females but contemporary researches revealed that women initiated sex with their partners as men showed some form of resistance towards sexual intercourse. In line with this, the value given by the society to sexual double standard is a determinant of gender inequality. On the other hand, double standard may affect women positively. For example, women are prohibited for multiple sexual affairs but men are condoned for such practice. This double standard saves women from unwanted pregnancy and transmission of sexually-related diseases like HIV/AIDS and gonorrhea. Additionally, having unplanned children form different men will also be lessened; hence, causes reduction of population explosion and deterrence of its inevitable consequences such as poverty and food scarcity. Therefore, in a way or another, sexual double standard was spontaneously established through norms, mores, and traditional beliefs of the early society to regulate sexual relationship which in turn leads to a strong clan foundation. As supported by the findings of McCormick (1994), since women in general, make the crucial decision on the extent of sexual behavior in heterogeneous relationship (Milhausen and Herold, 1999), they have been the subject of the preconceived inequality in sexual relations. Hence, for a better perspective of this sexual double standard, contemporary research findings should be integrated with the historical and traditional rationale of double standard existence. In the end, the persistence or re-emergence of any sexual standards in the contemporary society will always depend on individuals themselves. References Clements-Schreiber, M. E. , Rempel, J. K. , and Desmarais, S. (1998). Women’s Sexual Pressure Tactics and Adherence to Related Attitudes: A Step Toward Prediction. The Journal of Sex Research, 35 (2), 197-205. Crawford, M. and Popp, D. (2003). Sexual Double Standards: A Review and Methodological Critique of Two Decades of Research. The Journal of Sex Research, 40 (1), 13-26. Gentry, M. (1998). The Sexual Double Standard The Influence of Number of Relationships and Level of Sexual Activity on Judgments of Women and Men. Psychology of Women Quarterly, 22, 505-511. Haavio-Mannila, E. and Kontula, O. (2003). Single and Double Standards in Finland, Estonia, and St. Petersberg. The Journal of Sex Research, 40 (1), 36-49. Marks, M. J. (2008). Evaluations of Sexually Active Men and Women Under Divided Attention: A Social Cognitive Approach to Sexual Double Standard. Basic and Applied Social Psychology, 30, 84-91. Milhausen, R. R. and Herold, E. S. (1999). Does the Sexual Double Standard Still Exist? Perceptions of University Women. The Journal of Sex Research, 36(4), 361-368. Morris, J. , Young, M. , and Jones, C. (2000). Self-Esteem and Adolescent Sexual Behavior Among Students at an Elite Bolivian School. The International Electronic Journal of Health Education, 3(1), 36-43.

Saturday, September 14, 2019

Crim Justice

Multiple Choice: Chose the most appropriate answer to the following questions: 1. Which of the following had a profound effect on individual rights by the 1980s? a. The Civil Rights movement. b. The Vietnam War. c. Terrorism. d. The increased use of drugs. 2. Which model below best assumes that the system’s components work together harmoniously to achieve justice. a. Due Process Model b. Conflict Model c. Individual Rights Model d. Consensus Model 3. Which step in the pretrial activities does a judicial officer determine if a crime has been committed? . Indictment b. Information c. Preliminary Hearing d. Information 4. According to the author Race and Ethnicity are buzz words that people use when discussing: a. Religion b. Fourth Amendment c. Multiculturalism d. Terrorism 5. Which of the following describes the scientific study of the causes and prevention of crime and the rehabilitation and punishment of offenders? a. Incarceration b. Criminology c. Indictment d. multicultura lism 6. Which Amendment to the U. S. Constitution is concerned with the defendant’s right to a jury trial? a. Fourth b. Fifth c. Sixth d. Eighth 7.A(n)________ is defined as criminal proceedings, the examination in court of the issues of fact and relevant law in a case for the purpose of convicting or acquitting the defendant. a. Trial b. Indictment c. Arraignment d. Probable Cause 8. Which of the following refers to crime fighting strategies that have been scientifically tested and are based on social science research? a. Crime Control Model b. Evidence Based Practice c. Social Control Model d. Criminology 9. Which stage in the criminal justice process involves taking pictures and fingerprints of a suspect? a. Arraignment b.Indictment c. Preliminary Hearing d. Booking 10. The first step in the Criminal Justice process begins with the: a. Arrest b. Investigation c. Booking d. Warrant 11. The preliminary hearing is used to decide whether: a. there are reasonable grounds to bel ieve the defendant committed the crime. b. the crime that occurred is a felony. c. the defendant is fit to stand trial. d. the defendant is guilty beyond a reasonable doubt. 12. An ideal that embraces all aspects of civilized life and that is linked to fundamental notions of fairness and to cultural beliefs about right and wrong is known as: . Equal rights b. Social Justice c. Multiculturalism d. Civil Justice 13. Who returns an indictment? a. the prosecutor b. the judge c. the arresting police officer d. the grand jury 14. Multiculturalism is often used in conjunction with what other term? a. traditionalist b. diversity c. homogeneous d. ethnocentric 15. A criminal justice perspective model that emphasizes the efficient arrest and conviction of criminal offenders is known as: a. Social Control Model b. Due Process Model c. Crime Control Model d. Omnibus Bill Model Chapter 1- True-FalseCircle the most appropriate answer to the following questions. 1. The Conflict Model assumes that the criminal justice system’s components function primarily to serve their own interests a. True b. False 2. The Corrections stage begins once a defendant has been convicted, but before sentencing. a. True b. False 3. Due Process is a right guaranteed only found in the Fifth Amendment to the U. S. Constitution. a. True b. False 4. The Crime-controlled model is defined as a criminal justice perspective that emphasizes the efficient arrest and conviction of criminal offenders. a. True . False 5. Gideon v. Wainwright is a landmark U. S. Supreme Court case ensuring the defendant’s right to a jury trial. a. True b. False Chapter 1 – Fill in the Blank Fill in the blank with the word or phrase that best completes or answers the question. 1. Not guilty, guilty, and no contest are all acceptable pleas at the______________. 2. The _________ model of criminal justice assumes that the system’s components function primarily serve their own interests. 3. The __________ model of criminal justice assumes that each of the component parts strive towards a common goal. 4. __________ based practice is crime fighting strategies that have been scientifically tested and are based on social science research. 5. ___________ occurs when there is conduct in violation of the criminal laws of a state, the federal government, or a local jurisdiction for which there is no legally acceptable justification or excuse. Chapter 1 – Matching Match the term in the numbered column with the answer in the lettered column. 1. Preliminary Hearing| a. A formal written accusation submitted to the court by a grand jury alleging that a specified person has committed a specified offense, usually a felony. 2. Indictment| b. A formal written accusation submitted to a court by a prosecutor alleging that a specified person has committed a specified offense. | 3. Probable Cause| c. A proceeding before a judicial officer in which it must be shown that: a crime was committed, the crime occurred within the jurisdiction of the court, and there are reasonable grounds to believe that the defendant did the crime. | 4. Information| d. A set of facts and circumstances that would induce a reasonably intelligent and prudent person to believe that a specified person has committed a specified crime. Chapter 1 Essay Provide detailed and comprehensive information to support your answer. Where applicable use examples to support your answers. 1. What is meant by due process of law? 2. Define multiculturalism, and highlight the importance of multiculturalism to the criminal justice process. 3. Compare and contrast the three main components of the criminal justice system. 4. Discuss the crime fighting strategies that have been scientifically tested and are based on social science research. 5.Define and discuss the term Administration of Justice. Chapter 1 – Critical Thinking Answer each part of the following questions with succinct and comprehensive information by ci ting examples of various models, laws, and justice theories in your answer. 1. Do you see a trend in our society in favor of individual rights or public interests? Cite recent examples to support your position. 2. What does justice mean to you? Discuss the three types of justice and their effect on individual rights to support your answer.

Friday, September 13, 2019

Soc crtq 2 Lab Report Example | Topics and Well Written Essays - 500 words

Soc crtq 2 - Lab Report Example The last category is describes power to be controlled by a collection of interest groups that care for the economic and social welfare of the people. The author argues that the people running the corporate community and the growth coalition are the actual power dominators and describes them as the social elite. They account for only 1% of the total population yet their hold 15.7% of the total income. The focus of this article dangles around the identification of the people who control the 'superficial democracy' in United States. The author cites several studies done to investigate whether the power elites hold influential governmental offices. The results clearly show that these 'top level' people not only hold such offices, they also influence the policies to be made in the corporate world's welfare. People have the right to go against these practices and interest groups have tried to protect their rights, however, the top class maintains such terms that the lower class has to operate under them. The author further argues that the general public in the past has been able to extort the corporate world into giving them their rights by forming trade unions, observing strikes, staging sit-ins etc., nonetheless the corporations caved-in not because of the public pressure but m

Thursday, September 12, 2019

Spicy Cola Case Study Example | Topics and Well Written Essays - 2500 words

Spicy Cola - Case Study Example Last Chance with the plan to expand its product line wants to enter into the soft drink beverage market. With the new product Spicy Cola the company wants to grab the market with its difference in the product feature. The company primarily targets the Australian supermarkets in Class A category and is not expected to be in direct competition with the similar player of the market like Pepsi and Coca Cola.The new product from Last Chance is mainly targeted towards the young generation for its trendy, cool and active nature and taste of the drinks. This product differentiation from the company is expected to have huge potential in the market for its unique taste. This research is mainly concerned with the development of the branding plan for the product. For finding the drawbacks of the product qualitative research survey was conducted amongst sample customer to understand the need of the product and its packaging for a proper implementation of the strategy in accordance to the mood, ta ste and color of the soft drink. The branding plan describes each and every aspects of the launch process from brand name, logo, target market, positioning strategy, pricing strategy, promotion and advertisement and packaging design for Spicy Cola to brand equity management system for the evaluation of the product success after the launch in the market. Rationale for brand name & brand mantra Building a brand name and brand mantra are one of the essential dimensions of product development process. Building a powerful brand name can even name the whole category of products like Xerox refers to photocopy category (Marconi & American Marketing Association, 2000, p. 4). Last Chance needs to develop a strong brand name for its Soft drinks in the market so that customers are more familiar to the product and can recognize the difference from its name. On the other hand brand mantra depicts the features of the product with a short phrase. The phrase gives the idea to the customer the positi on in the market and the target market which can influence the group to be more attracted towards the product (Keller, 2008, p. 144). The new soft drink from Last Chance was named as ‘Spicy Cola’ which clearly depicts its difference from the other players with its ‘SPICY’ flavor and also gives the impression in the mind of the people about its trendy, cool taste from the name which was mainly targeted towards the young generation. Brand elements and attributes Brand element is the nature of the product offered by the company and general information about the product with its characteristics and features (Keller, 2008, p. 163). It is the product features which make them different from others in the competitive market. With more relevance with the market need and the character of the product the more successful a brand can be in the market. Spicy Cola with its trendy, cool style refers to the friendly, free nature of the young generation. The black color and candy smell of the drink was perceived to be for both the genders and for all the age group of 12 to 30 and for all the cities. The sparkling cinnamon taste can be consumed at any point of time by the people. The design which was selected after the research survey also suits the identity of the product features which has a great potential to grab the market share in the cold drink beverage industry. Target Market Identifying the target audience can help the company to launch its product in a more successful manner. The primary and the secondary target market are needed to be identified by Last Chance in accordance to the product features and properly implement its strategy to the market to increase sales

Wednesday, September 11, 2019

Women Consumers, Lifestyle Trends and the Red Experience Essay

Women Consumers, Lifestyle Trends and the Red Experience - Essay Example Red production team realized that their target group was mostly women in established careers and with children and therefore they have high demands due to their roles. Stevens, Maclaran and Brown (2003, p. 37) explains that since this group had little time for themselves, the marketing strategy of Red was emphasizing the experience and indulgence of reading the magazine. The campaign also stressed on the value of having time for oneself and coined the slogan ‘Red Time is Me Time’ as described by (Rainey, Kelly, Campbell, Roalfe/Y&R 1999). EMAP Elan Annual Report (2000) note that Red was successful in capturing the new market with its circulation increasing by 12 % in 2001 to 174,000 copies per month. Its TV advertisement is composed of three short commercials ‘Defining Moments’, ‘Me Time’ and ‘The Strip’. Stevens, Maclaran and Brown (2003, p. 36) observe that the Defining Moment was intended to capture the attention of women while t he other two pieces of advertisement brought out the fact that reading the magazine brings a pleasurable feeling. Stern (2000, p. 58) argues that the method used in the Red Magazine Campaign stressed on the experimental dimensions of reading the magazine and the gratification of self-indulgence. There is increased use of experimental appeals in marketing where the target market is invited to have a personal experience in the use of a certain product. O’Donohoe (2002, p. 103) argues that from the beginning, modern marketing relies on gender to understand and describe consumers and their trends. Kerwin (2000) asserted that the new strategy in marketing of women’s products is simplicity. In perfume market, there are so many products and understanding the attitudes and lifestyle of the target group determines ones success in capturing the market. Stevens and Maclaran (2007, 36) describe the marketing of Touch of Pink which is a new fragrance produced by Lacoste. Â  The advertisement features a young beautiful woman with blonde hair wearing a short pink dress. Stevens and Maclaran (2007, 36) further notes that the advertisement points that the perfume is for genuine and spontaneous women with true zest for life. In the advertisement, the perfume is described as fre sh, intriguing, floral and fruity fragrance. Stevens and Maclaran (2007, 36) argue that this campaign centers on femininity as both joyous and energetic.