Kia company Research Paper Example | Topics and Well Written Essays - 250 words

Kia guild - Research Paper ExampleFor KIA motors this would include highlighting the energy efficiency of the cars and focusing on low cost of maintenance. This strategy is effective at a time when the purchasing power of the consumers is low. The recent economic downturn has led to a thoroughgoing(a) dip in the disposable income levels of individuals. Moreover fuel efficiency is also a vital reckon at a time when fuel prices are sky rocketing. The company can also foster and replicate its KIA Approved strategy that would include providing extended warranties and other benefits and an effective after sales serve well to lure customers (KIA, 2010).Finally KIA motors can enter into a strategic alliance with a local company of high repute. The strategic alliance would involve collaboration between KIA and its partner in the area of market and promoting the product including sharing retail space etc. The alliance with an established local partner would process improve the spatia l relation of the consumers towards the brand and would instill greater confidence among the customers and lead to development of positive attitude among the customers generating sustainable competitive